nGen Collaborative Innovation
Rather than relying solely on the internal capabilities and creativity of the organization to guess what experiences will resonate with customers or employees, we've found that directly involving a community of these constituents in the generation of concepts and detailed design is more efficient, more effective, and less risky. Collaborative Innovation goes much further than traditional focus group or survey-oriented concept development, testing and refinement.
nGenera's Collaborative Innovation platform is designed to engage a diverse community in the identification, prioritization, and design of specific product, service, and experience improvements. At the simplest level, Collaborative Innovation can focus on identifying quick-hit opportunities that result from eliminating negative clues, as well as, confusing or frustrating aspects of the experience. At a more strategic level, Collaborative Innovation can focus on surfacing, clarifying, prioritizing, and designing more significant, breakthrough innovations in products, services, and experiences.
nGenera's Collaborative Innovation platform incorporates:
- Experience Expeditions. Virtual or physical "field trips" used to expand community members' awareness and understanding of relevant experiences that are differentiated, compelling, and profitable.
- Clue Alignment. Identification and prioritization of actions required to eliminate negative clues and amplify positive clues in the current experience.
- Collaborative Innovation Studio. A virtual environment for the collaborative development, refinement, and prioritization of experience improvement designs.
- Experience Lab. Virtual and/or physical simulations of experience improvements that can accelerate the concept / design testing and learning processes.
- Experience Specification Toolsthat enable the organization to clearly define the experiences they intend to deliver and identify the delivery model changes required to make those experiences possible.
- Experience Configuration. Creating a Next Generation Experience requires an approach that "designs for emergence" rather than the "designs for control." Next generation customers are more knowledgeable, more demanding, and expect to be more engaged. As a result, they will increasingly personalize and expect to co-create the experience they want to have; rather than just consume the experience you'd like to give them.