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Enterprise 2.0

Enterprise 2.0 

A "perfect storm" of change is brewing in global business, driven by four broad forces:

  • Web 2.0 (pervasive, broadband, mobile computing);
  • the coming of age of the Net Generation (grown up digital);
  • a social revolution in which mass collaboration is superceding information as the focus of the web;
  • an economic revolution in which "the corporation" as we know it is being reinvented - again.

As a result of these forces, new business models are emerging. The world's best organizations are developing business models that take advantage of peer production (e.g., Linux or Wikipedia) and ideagoras (seeking the most qualified minds from outside the company as much as from within).

These business models create a strong opportunity for strategy and IT leaders to pull their organizations up to a new level of competitive advantage.

Our Enterprise 2.0 research program is the definitive investigation of this shift, and of the development and execution of new IT-enabled business strategies. At nGenera, we identify "lighthouse cases" - companies or organizations that lead the way - and we delve into their business models, early successes, and lessons for followers. This gives our clients unparalleled insight into what's coming over the horizon, and also into what works and doesn't work as technologies and behaviors change around us.

What Members gain from nGenera's Enterprise 2.0 program:

Each member of our Enterprise 2.0 program gains unique insights and deliverables, including:

  • Exclusive access to all new Enterprise 2.0 Idea Research Reports and Lighthouse case studies
  • Access to all existing Enterprise 2.0 Big Idea Research Reports and Lighthouse case studies
  • Interaction with senior research staff on research design and emerging ideas
  • Membership in the Business Innovation Lab - a toolkit based on the Enterprise 2.0 frameworks and ideas that helps members internalize and implement program deliverables
  • Networking and interaction opportunities with fellow business leaders from leading North American, European and Latin American companies
  • Planning meetings with the opportunity for feedback on the proposed research agenda
  • All-Member events, including keynote speakers, panel discussions and research presentations
  • A CXO-level executive briefing by Don Tapscott, co-author of Wikinomics: How Mass Collaboration Changes Everything
  • Optional customized on-site workshops and implementation support

Some Member Companies

  • Accenture
  • AOL
  • Best Buy
  • Canada Post
  • Canadian Tire
  • Cisco
  • Cognos
  • Disney
  • FedEx
  • General Motors
  • Informatica
  • Kimberly-Clark
  • McGraw-Hill
  • Merck
    MetLife
    Pfizer
    Rogers
    Sprint

Program Team

The Enterprise 2.0 research program is led by Deepak Ramachandran, one of nGenera's highest-rated contributors to research and conferences over the years. Deepak has worked as an Executive Advisor with nGenera since 1999, authoring papers such as "Harnessing the Global N-Gen Talent Pool" (2007) and "Competing with Asian Business Revolutionaries As They Move Up and Out" (2006). Deepak will work with our world-leading research team, led by Don Tapscott and including best selling authors and business strategists such as John Seely Brown, Erik Brynjolfsson, Charlie Fine, Joseph Pine, Bruce J. Rogow, Hubert Saint-Onge and Anthony Williams.

New Research Topics for 2008

Members co-operatively fund development of critical insights, models, tools and metrics. They help shape the Enterprise 2.0 research agenda. Our 2008 research will include both "Over-the-Horizon" vision and concrete advice for implementation.

Suggested research topics include:

  • IdeaStorms: Engaging Consumers Directly
  • Wiki Workplace: Enabling the New Culture
  • E2.0 Information Security
  • Open-Source Software: Intellectual Property Issues
  • Legacy 2.0: Integrating Web 2.0 into Legacy Environments
  • Social Networks as Operating Systems
  • Massive Multiplayer Collaboration: Beyond Online Games
  • The Global Enterprise 2.0

Program Timing

The program is ongoing. Subscription begins immediately, continues for one year and includes attendance at All-Member meetings and unlimited access to the entire research library as well as all peer-to-peer deliverables, working groups and implementation tools. The schedule of upcoming All-Member events appears below. Customized on-site workshops and executive briefings are scheduled at the request of individual Members.

2008 Member Events

All-Member Meetings:

  • June 24-25, 2008
  • October 1-2, 2008

Research Update Webinars, every 6 weeks beginning December 2007
Custom On-Site Workshops: Optional
Don Tapscott Executive Briefings: On request

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