Tagged with Brian Magierski
Results for Tag(s): Brian Magierski
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How Enterprises are using Twitter
by Brian Magierski on Jul 08, 2008 - 08:58 AM read 154 times
Source: http://brian.magierski.com/2008/07/08/how-enterprises-are...Here is a great article from today’s Boston Globe about how Comcast and Southwest Air are using Twitter - fascinating stuff. It also highlights Dell’s social media efforts, and the IdeaStorm concept for bringing their customers inside their organization to co-innovate (Customer Inside). From Josh Bernoff, Forrester Research analyst and co-author of < ... read more -
Get Satisfaction!
by Brian Magierski on Jun 23, 2008 - 05:14 PM read 429 times
Source: http://brian.magierski.com/2008/06/23/get-satisfaction/Just happened upon a pretty cool new web service called Get Satisfaction. It is a community site self proclaimed as “People powered customer service for just about everything”. I found the service doing a search on private video chatting for Seesmic. It is incredibly easy to use, and addresses a number of customer experience and support needs: I can pose a problem to the community and get feedback ... read more -
Disney / Pixar - lessons in cultural integration
by Brian Magierski on Jun 02, 2008 - 07:10 PM read 179 times
Source: http://brian.magierski.com/2008/06/02/disney-pixar-lesson...After being on the buy and sell side of many merger & acquisition transactions, one thing that is clear is that cultural integration is one of the toughest aspects of bringing two companies together following a transaction. It is the largely unwritten reason for why many (and some will say most) mergers & acquisitions fail. This article about Disney’s acquisition of Pixar in last Sunday’s New York Times ... read more -
Social Media Today - Blogger of the Week
by Brian Magierski on Jun 02, 2008 - 05:11 PM read 156 times
Source: http://brian.magierski.com/2008/06/02/social-media-today-...Many thanks to Jerry Bowles at Social Media Today (SMT) for featuring me two weeks ago as the Blogger of the Week, and for the cross-mention on SMT’s sister site MyVenturepad. The traffic and suggestions coming from the posts were great and I am still looking for more feedback on my blog layout, and name/brand. I do hate that picture ... read more -
Social Enterprise Software discussion buzzing last week
by Brian Magierski on May 03, 2008 - 05:01 PM read 1002 times
Source: http://brian.magierski.com/2008/05/03/social-enterprise-s...Across the blogosphere, the topic of “Enterprise Social Software” was hot this past week. Fred Wilson asks if the term itself is an oxymoron. Sam Lawrence makes a case here on how social software vendors, including his own Jive Software, and SocialText, Atlassian among others, could upend the incumbent enterprise vendors SAP and read more -
Innovation, Customer-focus, & Long-term Thinking
by Brian Magierski on Apr 25, 2008 - 09:05 PM read 233 times
Source: http://brian.magierski.com/2008/04/25/innovation-customer...Here is a fascinating interview with Jeff Bezos of Amazon. Jeff has been on a mission since day-one of Amazon and has done an amazing job of both short-term execution excellence while keeping the company focused on the long-term goal. This post is primarily directed at my colleagues at nGenera (yes, rather than dedicate an entire post to this, I’ll just announce it here - BSG Alliance ... read more -
Further validation of Twitter as a customer experience touchpoint
by Brian Magierski on Apr 14, 2008 - 11:01 PM read 324 times
Source: http://brian.magierski.com/2008/04/14/further-validation-...These blog posts further highlight now Twitter has become a natural outlet for customer feedback as well as a relevant touchpoint. http://www.readwriteweb.com/archives/how_to_get_customer_service_via_twitter.php http://kzimmerman.typepad.com/background_noise/2008/04/dear-comcast-i.html#comment-109857586 http://www.thisisgoingtobebig.com/2007/12/does-jamba-know.html Below are companies which have set up Twitter Channels. Southwest Airlines Comcast Dell ... read more -
Comcast Cares (twitter - @comcastcares)
by Brian Magierski on Apr 13, 2008 - 09:07 PM read 440 times
Source: http://brian.magierski.com/2008/04/13/comcast-cares-twitt...I noticed recently that Comcast set up a Twitter channel for soliciting customer input directly from the social web. JetBlue is another. I’m not sure if this type of Twitter support will scale as-is, but I’m sure a service could arise to enable it to scale in the same way as services and software exist for supporting customers via email & chat. What is ... read more -
Social Media Marketing - its about consideration
by Brian Magierski on Feb 15, 2008 - 12:01 PM read 460 times
Source: http://brian.magierski.com/2008/02/15/social-media-market...As a supporting follow-up to my previous post on Social Media Marketing in which I attempted to make the case for referrals as the key driver of marketing results on that platform, I want to highlight part of a post I read today from Josh Bernoff of Forrester Research (Josh’s Blog). Josh’s post is about Social Media being a recession-proof platform for marketing spend. However, in ... read more -
Social Media Marketing - what is it good for?
by Brian Magierski on Feb 13, 2008 - 10:19 PM read 1449 times
Source: http://brian.magierski.com/2008/02/13/social-media-market...In preparing for the SXSW Social Media Marketing Metrics panel at 5pm on Saturday, March 8th, I’ve been giving further thought to the use of Social Media for marketing purposes. Many companies continue to struggle with how to best leverage Social Media. This struggle goes beyond marketing, but right now my focus is on what value exists in Social Media for marketers, and how to best make use ... read more -
SXSW Social Media panel - weigh in with your opinions
by Brian Magierski on Feb 03, 2008 - 10:51 PM read 1040 times
Source: http://brian.magierski.com/2008/02/03/sxsw-social-media-p...I have the great pleasure, thanks to the initiative of Tom Parish, to be a panelist at the upcoming South By Southwest (SXSW) 2008 Interactive conference. The panel will be on Saturday, March 8th, and about Social Marketing Strategies and Metrics. Here is a brief description of the panel: Why are CMO’s so scared of social media and social networking? Let’s look at the success of vendors ... read more -
Global Talent
by Brian Magierski on Nov 14, 2007 - 02:00 PM read 681 times
Source: http://brian.magierski.com/2007/11/14/global-talent/In a recent article in the NY Times, SAP CEO Henning Kagermann, speaks about reaching out for global talent in the software industry. In a short Q&A forum, he illustrates what it means to be a ‘global’ (vs. multi-national) company in terms of sourcing talent. It’s all about comparative advantage - some of the best innovation in the world in software comes from Silicon Valley, so you had better have ... read more -
The Future of Work in NGEs
by Brian Magierski on Nov 13, 2007 - 09:56 AM read 441 times
Source: http://brian.magierski.com/2007/11/13/the-future-of-work-...Manpower is doing some interesting and innovative things in the world of social media. This video from YouTube is a great example of Manpower extending its brand into the social media landscape. It also is a great representation of the future of work in Next Generation Enterprises. The video speaks for itself. I also favorited some other short 15 second edgy social media ads from Manpower which are ... read more -
Social Media and the value of weak ties
by Brian Magierski on Nov 07, 2007 - 05:42 PM read 580 times
Source: http://brian.magierski.com/2007/11/07/social-media-and-th...Andrew McAfee recently published two great posts helping guide companies through the choices of applications available in the Enterprise 2.0 landscape. In his most recent post, How to Hit the Enterprise 2.0 Bullseye, he provides an interesting framework for how to match the e2.0 task with the tool, whether it is a wiki, social network, blog, or other. It appears to be a very good framework, though I’m ... read more -
Next Generation Enterprise Transformation - Why it is necessary
by Brian Magierski on Oct 12, 2007 - 02:06 AM read 1166 times
Source: http://brian.magierski.com/2007/10/12/next-generation-ent...Initially I had wanted my previous post to cover the What and the Why of Next Generation Enterprises, but I found that the post was getting too heavy and this topic is too rich, so I decided to break it up into two posts. Plus, I’ve found that like powerpoint slides, when reading blogs it is easier to digest and engage on shorter posts focused on a single topic than ... read more -
Corporate Social Networking and the Personal Tag Cloud
by Brian Magierski on Oct 10, 2007 - 01:17 PM read 2362 times
Source: http://brian.magierski.com/2007/10/10/corporate-social-ne...Here is a link to an interesting article this week from CIO Insight, about social networking in the enterprise. It highlights Wachovia’s current initiative to deploy an enterprise-wide social network, and the rationale for doing so. Here is an excerpt: Wachovia plans to introduce its social networking service to its 110,000 workers by early 2008. Like the popular Facebook service, the network will allow users to upload photos ... read more -
Social Media - Its not just another marketing channel
by Brian Magierski on Oct 10, 2007 - 10:58 AM read 3115 times
Source: http://brian.magierski.com/2007/10/10/social-media-its-no...In recent meetings with BSG Alliance customers, the topic of the next generation of workers consistently generated a high degree of interest - both from a perspective of how to recruit and retain this next generation as well as how to market to them. In my last meeting, one of the participants asked an engaging question. To paraphrase and protect identities, the question was roughly as follows: “If I have ... read more -
The Next Generation Enterprise - What is it?
by Brian Magierski on Oct 10, 2007 - 09:53 AM read 2905 times
Source: http://brian.magierski.com/2007/10/10/the-next-generation...In my last post, Defining the Next Generation Enterprise (NGE) - All Hands on Deck!, I kicked off an effort to begin an open, collaborative dialog in the Web 2.0 world on defining an NGE and providing a roadmap for NGE transformation. This post, Next Generation Enterprise - The What and Why - is the first in this promised series of blog posts, and will focus on the topic of providing a ... read more -
Defining the Next Generation Enterprise - All Hands on Deck!
by Brian Magierski on Oct 09, 2007 - 10:22 AM read 1266 times
Source: http://brian.magierski.com/2007/10/09/defining-the-next-g...Don Tapscott recently (indirectly) lit a fire under me. I went out for a run and listened to this HBR podcast (download here) from way back in May of 2007 on Don’s book Wikinomics. For those in business who are not aware of Don … you need to be. Don is the Chairman of think-tank New Paradigm and a preeminent thought leader in the area ... read more -
Industrial Science acquisition - Simulation. On Demand.
by Brian Magierski on Oct 05, 2007 - 10:45 PM read 2218 times
Source: http://brian.magierski.com/2007/10/05/industrial-science-...Wednesday, BSG announced the acquisition of Houston-based Industrial Science. We are highly excited to have George Danner and Howard Park as part of the BSG Team - they are among the best in the business when it comes to building business simulations and have amazing depth and domain expertise in the area. In the effort to fulfill BSG’s mission to lead the transformation to Next Generation Enterprises On Demand ... read more
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