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Conv By: piska
Icon-thread a reply to Behavioral Engineering and the Design of Influential Experiences: Example - Influencing Sustainable Behavior
by piska on Jun 20, 2008 - 03:07 PM read 73 times
Source: http://customerinnovations.wordpress.com/?p=83#comment-225 		External

We claim a positive attitude toward things that we feel others see as important, but we may have no intention of acting on these attitudes. Environmentalism is a classic example. The reason behaviors don't [yet] follow attitudes is the emotional benefit of the positive attitude is far stronger than the perceived benefits of actually living in an environmentally responsible way.

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Cognitive Ergonomics, Customer Analytics, customer behavior, customer experience, customer innovations, energy conservation, energy consumption, experience design, fostering sustainable behavior, Frank Capek, personae, sustainable behavior, Utilities
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