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Rank_docent 		FaceForce?
by Susan Scrupski on Oct 21, 2007 - 08:05 PM read 72 times 		 
SFDC and Facebook integration.  Somehow I missed this... Anyone have any comments on this?  Here is an interview with SFDC's Clara Shih.  Here is the site they have up.

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  • Conv Brittain
    Rank_docent     		A few reactions
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    by Brittain on Oct 22, 2007 - 11:59 AM read 31 times     		 
    • Bringing together lead generation and social networking has always been a killer-app goal of the social networks so this isn't surprising.  That being said, what I see is nothing more than a first step towards that goal.  In other words, haven't salespeople been sending gifts and birthday notes for decades?
    • I'd guess that Facebook did most of the work on this integration.  From the short demo this looks typically AppExchange.

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    • Conv Tim Revels
      Rank_member       		This is interesting, but right
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      by Tim Revels on Oct 23, 2007 - 12:34 PM read 28 times       		 

      This is interesting, but right now that's as far as I would go.  While this integration may have more future potential, I don't necessarily see the huge incremental advantage in generating business from this add-on.  So for me this falls into the "neat technology, but how can it add value to my business" category. 

      However I will say this is a very good example of the power of the AppExchange as a "storefront" and Salesforce.com as a platform.  I'm curious if they are charging for this add-on (some apps on the AppExchange are free).  I think it would be harder to justify using this integration if it had a cost since I'm not sure there's much ROI.

       


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      • Conv Tim Revels
        Rank_member         		One more thing - its interesti
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        by Tim Revels on Oct 23, 2007 - 12:35 PM read 28 times         		 
        One more thing - its interesting that SFDC didn't mention a thing about this integration at their Dreamforce conference a few weeks ago...they usually never pass up an opportunity to trumpet high-profile integration achievements...I'm just curious if there is a reason behind this omission.

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        • Conv Brittain
          Rank_docent           		If they didn't do the work ...
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          by Brittain on Oct 23, 2007 - 02:48 PM read 28 times           		 
          then it would fall to whomever (in this case Facebook) to do the marketing.

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