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Conv Forrester: Corporate Blogs Fail to Engage Customers - CIO.com - Business Technology Leadership
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by C. G. Lynch on Jul 22, 2008 - 02:02 PM read 194 times
Source: http://www.cio.com/article/422163/Forrester_Corporate_Blo... 		External

July 02, 2008 CIO A new report by Forrester Research found that most corporate blogs kept by business-to-business (B2B) firms failed to energize their intended audiences and engage them in meaningful conversations about trends and products.


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