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re: What does Sales 2.0 mean to you?
 a reply to What does Sales 2.0 mean to you?by Steve Elmore on Jul 21, 2008 - 07:31 AM read 73 times |
I have have always said that sales (good sales, anyway) is a conversation you have with someone, and in the end they come to share your point of view. So to me, Sales 2.0 is an extension of that conversation where it becomes collaborative for me, the customers, the team, the market, etc. I think it is easier to describe the behaviors of Sales 2.0 than try to define what it is in a phrase or two. Sales 2.0 behaviors:
- Shared knowledge
- B2B
- B2C
- C2C
- Shared selling responsibility
- Salespeople
- Evangelists
- Support
- Customer-evangelists
- Customer-centric collaborative activity
- Design & innovation
- Support
- Marketing
- Pricing
- Design & innovation
- Knowledge capture
- Competitive landscape
- Customer pain points
- Solutions
In my view, Sales 2.0 is really about taking the focus off a pre-defined sales process (and even RBS to a certain extent) and using an open and collaborative communication environment to better understand customer pain points and drive solution opportunities.
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