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Gartner: businesses lose by failing to tap into social networking
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by Steve Elmore on Jul 11, 2008 - 09:33 AM read 315 times

An interesting BBC piece on Gartner's Vice President of research, Jeffrey Mann, who discusses the huge opportunity lost by businesses who fail to embrace social networking tools.

"But you have to look deeper as to why these people are using these networks. It's to keep up with their friends, to mobilise them, to get involved in everything from politics to cleaning the local park. If you look at those reasons, then there are a lot of business counterparts."

When it comes to real dollars and cents, Mr Mann maintained there are simple things that businesses can do to reap the benefits.

"It can lead to better productivity if you can mobilise your people quickly through social networking.

"For example our press agency uses Twitter and FriendFeed to do things like find someone to talk to a reporter. With these networks you can find out who is online and get answers quickly. It's about keeping distributed groups in touch and up to date."

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