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Circles of Expertise in 2.0 for Biz by Susan Scrupski on Jul 07, 2008 - 06:50 PM read 989 times Source: http://susanitsa.wordpress.com/?p=238 |
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For a long while now, Jevon MacDonald and I have been grousing about how the different players involved in delivering 2.0 solutions to business can often be confused and misunderstood. We started working on a graphic, which I’ll happily “open source” for anyone’s input or for re-purposing. Just send me a note and I’ll invite you to the shared space we are working on at Vyew.

Generally speaking, there are primarily four logical groups with similar characteristics:
Digital Marketers: These are the good folks who track what you’re searching for and buying on the web. They create digital brand extensions of leading brands and develop imaginative ways to capture your attention online.
Social Media: This group comprises a vast group of players who are exclusively focused on how communications in the interconnected social web impacts influence. Predominantly, the people involved with monitoring social media are involved in marketing communications.
Enterprise 2.0: Within the Enterprise 2.0 area of expertise, whether it’s behind the firewall or out on the open Internet, this core area specializes exclusively on delivering a business value via 2.0 technologies.
Mass collaboration: This group is more symbolic of a new way of thinking about collaboration than any specific 2.0 tool. The notion of reaching outside of your boundary (whatever it is) to co-create innovative solutions is key here.
Although there is overlap among all these groups, the areas of focus are distinctly unique. Of course, businesses can benefit by incorporating the expertise from all these areas, but they’d need to source it separately.
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By: cindystephenson
a reply to Circles of Expertise in 2.0 for Biz
by cindystephenson on Jul 07, 2008 - 07:00 PM read 38 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17338
Thank you - I’ve not seen these groupings laid out this way before, but it makes sense and is a very helpful way of depicting it. I’ll be following this with interest.
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By: Gavin Heaton
a reply to Circles of Expertise in 2.0 for Biz
by Gavin Heaton on Jul 07, 2008 - 07:46 PM read 35 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17340
Very interesting … do you see the “mass collaboration” circle as including “consumer participants” or would these folks create a comprise a separate circle? I would see this circle as overlapping digital marketing and social media.
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By: James Dellow
a reply to Circles of Expertise in 2.0 for Biz
by James Dellow on Jul 07, 2008 - 07:30 PM read 41 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17339
Glad to see you have RSS in the Enterprise 2.0 part :-), but there are probably a few more tools that support SLATES that could be thrown in there too - e.g. search, tagging etc (which might actually overlap with mass collaboration). The other player you might like to add into the background is around information and even records management.
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By: Niall Cook
a reply to Circles of Expertise in 2.0 for Biz
by Niall Cook on Jul 08, 2008 - 03:48 AM read 31 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17341
Susan,
I think you should split out “Enterprise 2.0″ into its internal and external components. Forrester calls these “Enterprise 2.0″ and “Social Computing” respectively, and puts them both under one “Enterprise Web 2.0″ heading.
Niall
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By: Circles of 2.0 : Socialwrite.com
a reply to Circles of Expertise in 2.0 for Biz
by Circles of 2.0 : Socialwrite.com on Jul 08, 2008 - 12:53 PM read 32 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17342
[...] Susan and I have been working on articulating how the different worlds of “2.0″ fit toge…, or don’t, from the point of view of the enterprise. [...]
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re: Circles of Expertise in 2.0 for Biz
a reply to Circles of Expertise in 2.0 for Biz
by Denis on Jul 08, 2008 - 04:26 PM read 24 timesInteresting start on the graphic Susan - I'd love an invite to the shared space.
My initial reaction when I looked at it was to wonder whether it would be better to have the 4 circles linked together so that they share a common intersection point in the middle (i.e. one top, one right, one bottom, one left). When I started moving them around, it then made me wonder whether "Enterprise 2.0" should represent the middle point (i.e. where the four circles intersect), thus calling for a new circle to be added. First thought for this new circle would be "web 2.0".
Sot it would look something like web 2.0 on top, mass collaboration on the right, social media at the bottom, digital marketing on the left, with Enterprise 2.0 as the linking point in the centre. Mash ups would fall in web 2.0, wikis in the link between web 2.0 and mass collaboration, etc.
Just an initial thought.
Cheers,
Denis
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re: re: Circles of Expertise in 2.0 for Biz
a reply to re: Circles of Expertise in 2.0 for Biz
in a conversation thread started here
by Susan Scrupski on Jul 08, 2008 - 08:03 PM read 25 timesHi Denis. Thanks for the comment. I sent you an invite to the shared Vyew space. What we are trying to represent here is how the separate disciplines (with their accompanying expertise) sometimes share a technology, yet they deliver distinctly different value to the enterprise. The field of "social media" is intentionally larger because the self-labeled experts are more abundant there, as well as the scope of what they aim to do. I'm not sure we would add web 2.0 to this diagram, either. We would probably relegate web 2.0 to the consumer space, in order to stay purely within the parameters of business adoption vs. consumer.
This is a work in progress, however. I've seen some excellent suggestions on Twitter and here in the comments. Jevon will also be posting on the Fast Forward blog, so perhaps we will see more input there. I know I wanted to add a subset of Office 2.0 within the Enterprise 2.0 sphere, but I am unfamiliar with the Vyew palette. Ironically, because of an active social media corp. comms person at Vyew... I now will be getting lessons. :-)
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re: re: re: Circles of Expertise in 2.0 for Biz
a reply to re: re: Circles of Expertise in 2.0 for Biz
in a conversation thread started here
by Susan Scrupski on Jul 09, 2008 - 11:24 AM read 25 timesUpdate to my last comment. Just saw this morning that the Social Media Club announced its new board: it has 42 board members....
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By: I sit between the circles of social media and enterprise 2.0 Carl's Notepad
a reply to Circles of Expertise in 2.0 for Biz
by Susan Scrupski on Jul 09, 2008 - 07:55 AM read 33 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17344
[...] 9, 2008 by carlhaggerty I was reading a blog post by Susan Scrupski about circles of expertise in 2.0 for eBiz. It hit a chord for me as i have been thinking a lot [...]
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By: Mike Wagner
a reply to Circles of Expertise in 2.0 for Biz
by Mike Wagner on Jul 10, 2008 - 12:20 AM read 32 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17345
Hey Susan, Nice breakdown. I’ve been working with Visible Technologies lately so I guess I’m now in the Social Media circle of things. Hope all is well in Austin.
Keep in Touch,
Mike -
By: Ted McLaughlan
a reply to Circles of Expertise in 2.0 for Biz
by Ted McLaughlan on Jul 11, 2008 - 10:39 AM read 32 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17348
What a great visual. The one domain I’d like to see represented concerns the fact that an organization (or people) practicing “Information-Sharing 2.0″ should do so under some measure of information governance, i.e., underneath the activity domains and solutions illustrated, there’s a consistent need to manage the information and data (consumed or produced) according to a governance model that makes sense to your context. You may need to observe legal, policy, procedure, standards or simply effective business controls to make sure the information you’re stewarding (i.e. “enterprise assets”) is used most effectively and appropriately (and can be measured as such). Enterprise Content Management disciplines applied to the Information-Sharing 2.0 paradigm.
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[...] no means are we saying that this is complete, it is just a start. We need your help. Head over to Susan’s blog to find out how you can [...]
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By: gregorylent
a reply to Circles of Expertise in 2.0 for Biz
by gregorylent on Jul 27, 2008 - 02:38 AM read 23 times
Source: http://susanitsa.wordpress.com/?p=238#comment-17374
the amusing irony is that the fragmentation that you see is the result of the same kind of mind that is wishing to categorize it all! seeing differences, rather than seeing wholeness. makes me smile
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[...] no means are we saying that this is complete, it is just a start. We need your help. Head over to Susan’s blog to find out how you can [...]
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By: Ted McLaughlan
a reply to Circles of Expertise in 2.0 for Biz
by Ted McLaughlan on Jul 11, 2008 - 10:39 AM read 14 times
Source: http://susanitsa.wordpress.com/?p=238#comment-332
What a great visual. The one domain I’d like to see represented concerns the fact that an organization (or people) practicing “Information-Sharing 2.0″ should do so under some measure of information governance, i.e., underneath the activity domains and solutions illustrated, there’s a consistent need to manage the information and data (consumed or produced) according to a governance model that makes sense to your context. You may need to observe legal, policy, procedure, standards or simply effective business controls to make sure the information you’re stewarding (i.e. “enterprise assets”) is used most effectively and appropriately (and can be measured as such). Enterprise Content Management disciplines applied to the Information-Sharing 2.0 paradigm.
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By: Mike Wagner
a reply to Circles of Expertise in 2.0 for Biz
by Mike Wagner on Jul 10, 2008 - 12:20 AM read 12 times
Source: http://susanitsa.wordpress.com/?p=238#comment-325
Hey Susan, Nice breakdown. I’ve been working with Visible Technologies lately so I guess I’m now in the Social Media circle of things. Hope all is well in Austin.
Keep in Touch,
Mike -
By: I sit between the circles of social media and enterprise 2.0 Carl's Notepad
a reply to Circles of Expertise in 2.0 for Biz
by Susan Scrupski on Jul 09, 2008 - 07:55 AM read 11 times
Source: http://susanitsa.wordpress.com/?p=238#comment-331
[...] 9, 2008 by carlhaggerty I was reading a blog post by Susan Scrupski about circles of expertise in 2.0 for eBiz. It hit a chord for me as i have been thinking a lot [...]
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By: Circles of 2.0 : Socialwrite.com
a reply to Circles of Expertise in 2.0 for Biz
by Circles of 2.0 : Socialwrite.com on Jul 08, 2008 - 12:53 PM read 11 times
Source: http://susanitsa.wordpress.com/?p=238#comment-330
[...] Susan and I have been working on articulating how the different worlds of “2.0″ fit toge…, or don’t, from the point of view of the enterprise. [...]
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By: Niall Cook
a reply to Circles of Expertise in 2.0 for Biz
by Niall Cook on Jul 08, 2008 - 03:48 AM read 12 times
Source: http://susanitsa.wordpress.com/?p=238#comment-329
Susan,
I think you should split out “Enterprise 2.0″ into its internal and external components. Forrester calls these “Enterprise 2.0″ and “Social Computing” respectively, and puts them both under one “Enterprise Web 2.0″ heading.
Niall
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By: Gavin Heaton
a reply to Circles of Expertise in 2.0 for Biz
by Gavin Heaton on Jul 07, 2008 - 07:46 PM read 15 times
Source: http://susanitsa.wordpress.com/?p=238#comment-328
Very interesting … do you see the “mass collaboration” circle as including “consumer participants” or would these folks create a comprise a separate circle? I would see this circle as overlapping digital marketing and social media.
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By: James Dellow
a reply to Circles of Expertise in 2.0 for Biz
by James Dellow on Jul 07, 2008 - 07:30 PM read 13 times
Source: http://susanitsa.wordpress.com/?p=238#comment-327
Glad to see you have RSS in the Enterprise 2.0 part :-), but there are probably a few more tools that support SLATES that could be thrown in there too - e.g. search, tagging etc (which might actually overlap with mass collaboration). The other player you might like to add into the background is around information and even records management.
-
By: cindystephenson
a reply to Circles of Expertise in 2.0 for Biz
by cindystephenson on Jul 07, 2008 - 07:00 PM read 14 times
Source: http://susanitsa.wordpress.com/?p=238#comment-326
Thank you - I’ve not seen these groupings laid out this way before, but it makes sense and is a very helpful way of depicting it. I’ll be following this with interest.
,

