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re: But there's no business problem here.
 a reply to But there's no business problem here.by Jeff Steinhorn  on Jun 26, 2008 - 02:15 PM read 74 times
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Vaughan,
For some reason, your story about the consulting client sounds strangely familiar. I can't quite put my finger on why, just like the CIO you mentioned can't put his finger on why Web 2.0 will be important to his business, despite his instincts telling him it's too important to ignore ....
However, if the CIO's instincts are correct (and you will not be surprised to hear that I believe they are), he will need to convince his leadership team that your point about level 3 maturity involving finding business opportunities is true. That point is not even specific to the Web 2.0 world. We have known for years that for IT to truly have a seat at the table, we need to be bringing new ideas and innovation to the business, even when the business may not be asking for them.
Having said that, it is always easier to "sell" ideas when people can see specific and relevant examples of the benefits. And the good news is that very recently, we are seeing more and more companies implementing, using, and succeeding at bringing business value from these new technologies.
So my advice to you in how you can continue helping your client would be to help his team understand that it doesn't always have to be about solving a specific business problem, although guess what..... if they're still stuck on that, here are a dozen examples of where real companies did solve real business problems with web 2.0 tools anyway.
Good luck!
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