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Visa teams up with Facebook
belongs to Industry  by Steve Elmore on Jun 24, 2008 - 03:20 PM read 217 times |
Visa Inc. debuted its Visa Business Network on Facebook Tuesday, to connect small business owners on the social networking site.
Visa (NYSE:V) will award a total of $2 million worth of Facebook advertising credit as part of the initiative. The first 20,000 U.S.-based small businesses to each get $100 in advertising credit to us on Facebook.
The move is also a plus for closely held Facebook by attracting Visa and its huge marketing budget to the social-networking site.
San Francisco-based Visa designed its Visa Business Network to help connect small business owners with a global network of peers and advisers from among the more than 80,000 small businesses already on Facebook.
Visa says its network on Facebook will help small business owners expand their customer base, manage their business better and exchange ideas with other businesses and advisers.
"Working with Facebook, Visa is breaking new ground by harnessing social networking to connect business owners," says Antonio Lucio, chief marketing officer at Visa.
http://www.bizjournals.com/austin/stories/2008/06/23/daily18.html?f=et51&ana=e_du
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