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By: Susan Scrupski
 a reply to Enterprise 2.0 at the Crossroadsby Susan Scrupski on Sep 21, 2007 - 08:36 AM read 272 times Source: http://susanitsa.wordpress.com/2007/09/13/enterprise-20-a... |
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Hi Giovanni. You are correct in that I am not a programmer/developer. The 2.0 specifically here relates to Enterprise 2.0, as opposed to web 2.0. The simple point of this post is that although early on (and some still today) most evangelists, myself included, advocated ignoring the IT department to launch Enterprise 2.0 strategies in their companies. What I’ve found over the past year is that adoption has been sluggish and user case studies have been thin. I’m changing my tune this fall and recommending that those who are eager to experiment with Enterprise 2.0 extend the olive branch to IT and try to reconcile some of their real concerns about security, compliance, reliability, etc. I also believe the large enterprise vendors have an obligation to embrace 2.0 technologies to make it easier on all of us.
External social media programs and 2.0 marketing initiatives where blogging strategies are employed to create a dialog with customer communities don’t really apply here. Perhaps this is where it is not making sense to you? My bad. Thanks making me clarify!
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