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By: Bayo Akinola-Odusola
 a reply to Please come to Boston in the Springtimeby Bayo Akinola-Odusola on Jun 01, 2008 - 12:47 PM read 247 times Source: http://txaggie94.wordpress.com/?p=45#comment-629 |
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The next generation of Corporate Career websites are all about the candidate experience and the numerous opportunities that companies have to take advantage of Web 2.0 features and functionality.
Why should any organization even bother with this? Think “Competitive Advantage” as the national and international war for talent becomes fiercer.
Its crucial that companies of all sizes recognize and have ways of measuring the value of putting a dynamic and rich user experience in place that is underpinned by Web 2.0.
My advice to clients when helping them get to grips with Web 2.0 and next generation corporate career sites is that they ignore the future at their own peril and run huge risks in maintaining their legacy, static corporate websites.
Web 2.0 Drives Cost Effective Recruitment:
The need to acquire and retain the best candidates quickly and in the most cost-effective manner is driven by demographic conditions which have placed quite significant pressure on companies.
The web and the corporate career website has now become the major channel for attracting and acquiring candidates and for many companies is now the key source of new hires.
Candidates as Consumers:
In working with organizations globally, its surprising to discover how many of them fail to recognize that candidates are also consumers.
In random surveys I carried out with numerous candidates, I have been able to establish that candidate “…transfer their job seeking experience to the corporate brand”.
It’s also proven that that candidates usually “draw heavily on their consumer experiences” to set their expectations for their online job seeking experience.
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