“We are thrilled that Steve Douty has joined BSG Alliance to lead the company’s on demand applications division,” said Steven G. Papermaster, chairman and CEO of BSG Alliance Corp. “Steve has the vision and experience to build the platform enabling BSG Alliance’s customers to solve business problems in new and innovative ways.”

Mr. Douty broke into the Internet marketplace in 1996, when he joined Hotmail as vice president of marketing, sales and business development. After Microsoft acquired Hotmail at the end of 1997, he became the director of business planning and media programming for MSN. At MSN, Mr. Douty was a key player in the conversion of MSN.com to a portal, the acquisition of LinkExchange, and the creation of Passport. The first 15 years of his career were in telecom, IT and systems integration where he served at companies like GTE, IBM, AT&T, and original BSG Corporation. He served as CIO for AT&T Paradyne in the early 90s. Mr. Douty has a B.A. in Computer Science from Dartmouth College.

In addition to the appointment of Mr. Douty, BSG Alliance today also announced the acquisition of Kalivo, Inc., maker of a Web 2.0, SaaS-based collaboration suite. The Kalivo software has been integrated into BSG Alliance on-demand applications platform as its core Collaboration Hub.

The BSG Alliance Collaboration Hub is an on demand application that enables online “conversations” among a company’s employees or between employees, customers and anyone on the Internet. In addition, it monitors conversations that customers, prospects and competitors are saying – all over the Web – about a company and its products. The Hub excels at engaging those people most likely to design, develop, use, deploy, recommend or critique any product and service.

Research for the report was conducted with 17 large organizations across multiple industries, including financial services, utilities, technology, transportation and health care. In addition, four detailed case studies describe how companies have applied new techniques to gain greater connectedness with their customers and target audience. The report concludes with eight recommendations for action to help companies take key measures towards becoming next-stage eBusinesses.

“A next generation enterprise has collaboration at its core,” said Mr. Douty. “Out of this collaboration, new social networks, communities, markets, and business models are surfacing – and changing the face of commerce. We plan to put BSG Alliance at the forefront of this revolution.”

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BSG Alliance helps its customers become Next Generation Enterprises through its on-demand Strategy, Delivery, and Applications offerings. By delivering Enterprise 2.0 technologies, architectures, operating models and applications, BSG partners with forward-thinking companies and top C-level executives to help them become sustainable leaders in today's hypercompetitive global economy. For more information, please visit http://www.BSGAlliance.com.