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By: Tom Steinthal
 a reply to Corporate Antisocial Behavior: the Enemy is Us.by Tom Steinthal on Apr 24, 2008 - 07:48 AM read 145 times Source: http://susanitsa.wordpress.com/?p=209#comment-17222 |
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Susan - this is a great article. E2.0 technologies are just tools, albeit useful ones. As with any useful tool, the E2.0 enable people to do something easier. The power of the E2.0 tools is that they enable average people to unlock the collaborative power of the global technology platform. While that itself is a very interesting and exciting end, it is not the end… The end is how will people use the E2.0 tools. What will they do that is different? What will they do that is the same, but do it more efficiently and more effectively? What will they be able to do that they could not do before? The power of mass collaboration and E2.0 starts with the power technology, but ends with the power of human innovation. That is the central thesis of the work of two other BSG colleagues, Wikinomics by Don Tapscott and Anthony Williams. Layer on that the Silence Fails research which talks to how to execute projects that drive change through organization, and you have a methodology on how to bring the power of E2.0 to organizations to solve real business problems and unlock the power of mass collaboration.
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