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re: By: Malcolm Kass
by Tim Bevins on Apr 24, 2008 - 09:11 AM read 73 times |
"facebook effectiveness as an advertising channel will be minimalized" - perhaps, perhaps not. change in the member profile may just mean changes in the advertisers - if the profile trends older, for example, it may actually open Facebook up to new / different advertisers . . . or it may convince Facebook to create a new brand that appeals to its original younger audience, separating the two . . . hard to predict what might happen, IMO


