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By: Jasbinder
 a reply to Corporate Antisocial Behavior: the Enemy is Us.by Jasbinder on Apr 23, 2008 - 12:00 PM read 91 times Source: http://susanitsa.wordpress.com/?p=209#comment-17216 |
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Great article Susan. There’s a growing shift in the conversation around E2.0 away from the technologies and onto the culture change that will unlock the value of social/networking systems. You would think that persuading the board about the merits of a more open, transparent culture isn’t too uphill a task, especially when you consider the alternative and the negative impact on the bottom line. Corporate rebranding would provide a great opportunity to kick-start social process re-engineering, though these do not happen with any regularity. For a more likely opportunity, any significant project that requires upfront change management and/or communication input (and to the converted, that would be all of them) could be the trojan mouse within which there’s a little magic.
I have started to refer to social media as the ‘new web’ where appropriate with clients, btw, and would love to hat tip where I read it but can’t remember.
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