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By: Malcolm Kass
by Malcolm Kass on Apr 23, 2008 - 02:43 PM read 111 times Source: http://susanitsa.wordpress.com/?p=212#comment-17221 |
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I agree that Facebook isn’t dead, but it is changing. More mature, more professional. My opinion, I think that facebook users will simply expect facebook to be more of a marketplace. Granted, as psychological reactance sets it, facebook effectiveness as an advertising channel will be minimalized, but will continue to be successful in other ways.
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by Tim Bevins on Apr 24, 2008 - 09:11 AM read 73 times"facebook effectiveness as an advertising channel will be minimalized" - perhaps, perhaps not. change in the member profile may just mean changes in the advertisers - if the profile trends older, for example, it may actually open Facebook up to new / different advertisers . . . or it may convince Facebook to create a new brand that appeals to its original younger audience, separating the two . . . hard to predict what might happen, IMO


