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applying "mental model" philosophy/methodology to outdoor recreation marketing/management: anyone out there doing it?
by ken  on Mar 16, 2008 - 07:14 AM read 147 times
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Is anyone actually applying this concept to their workaday marketing/management in outdoor recreation? My intitial intention would be to develop outdoor rec activity with an eye toward (1) mental modeling; and (2) redefinition of an "experience." In my niche industry, where most of us here in the States are a bit Jurassic, this would be Lewis and Clark magnitude.
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