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By: Bob Norton
 a reply to Web 2.0 Executive Bootcamp Reviewby Bob Norton on Aug 03, 2007 - 03:56 PM read 234 times Source: http://bsgalliance.wordpress.com/2007/06/07/web-20-execut... |
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Leveraging technology and getting ahead of the curve in strategic planning is critical. However, do not lose track of your core value added, or value proposition. Often this is a derivative of the data, i.e. the collective intelligence is a very different strategy than providing a technology platform. Having started and grown many information services business, that are technology enabled but NOT technology pure-plays, you must realize that new technologies generally must be provided in a fully integrated service when they enter the market. There are too many moving parts for the average company to develop everything on their own. This slows adoption. Ask yourself “Can we provide a turn-key service instead of just a technology?” This is iften a better early market entry strategy. Being the amrs dealer for technology is a vlid strategy but it does require the armys to be mounting an offensive which you can not make happen. If you can provide the end-to-end value added service you can sell it direct to the users with the highest need and control your own destiny.
Bob Norton, CEO
www.CLevelEnterprises.com
www.CLevelBootCamp.com
www.StartupPlanet.com
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