|
Pricing: Metaphor hunting
belongs to nGenera Product Management  by Anonymous User on Mar 05, 2008 - 05:29 PM read 1282 times |
As I think about our pricing I am trying to find something familiar that customers (and/or just ourselves) can have in mind to help make the pricing easy to understand.
One thing I am kicking around is train travel – NGE as a journey - although I am not sure we want the journey to end. Perhaps our subscriptions are like Eurail passes.
There can be different classes of travel, it can sold per seat, our offerings can be individual trips or segments. Then you have dining car service and other custom offerings. Our hosting customer data or apps may be like luggage storage.
BSG is like a Rail line and our sales are like travel agents...you get the idea.
------
Other possible approaches – amusement parks, casinos, cruise lines, health care, or sex shops ;-)
Thoughts?
One thing I am kicking around is train travel – NGE as a journey - although I am not sure we want the journey to end. Perhaps our subscriptions are like Eurail passes.
There can be different classes of travel, it can sold per seat, our offerings can be individual trips or segments. Then you have dining car service and other custom offerings. Our hosting customer data or apps may be like luggage storage.
BSG is like a Rail line and our sales are like travel agents...you get the idea.
------
Other possible approaches – amusement parks, casinos, cruise lines, health care, or sex shops ;-)
Thoughts?
Featured
Author Profile
Moderator
Subscribe
Feed for nGenera Community:
Public
Secure
Why subscribe? What is RSS?