In May, 2007, Foundation Capital and Hummer Winblad Venture Partners led a $20 million round of funding, with additional participants including Powershift Ventures, L.P.

In conjunction with the funding, Warren Weiss of Foundation Capital and Mitchell Kertzman of Hummer Winblad Venture Partners joined the BSG Alliance Board of Directors. Dr. James I. ("Jim") Cash, renowned board member of multiple Fortune 500 companies and former Harvard Business School leader, became the newest addition to the Board when he joined in December 2007. 

“The traditional model of software delivery is giving way to web-based, on-demand solutions.  BSG Alliance is at the forefront of tapping this burgeoning market. They have a unique go-to-market model and I’m looking forward to playing a role in their success.”   – Warren Weiss, Foundation Capital

Warren Weiss has more than 25 years of experience in the software industry.  At Foundation Capital, a venture capital firm led by proven entrepreneurs and focusing on early-stage ventures, he specializes in on-demand technology companies.  He has served as president and CEO of four public and private software companies.  Most recently, he was president and CEO of Asera, a real-time software solutions provider.

“BSG Alliance has assembled an amazing team of business and technology savants and experienced entrepreneurs, from Steve Papermaster on down.  That is exactly what is needed for success in the emerging wave of on-demand technology solutions. I’m excited to be part of the BSG team - again”!
– Mitchell Kertzman, Hummer Winblad Venture Partners

Mitchell Kertzman is a partner at Hummer Winblad, which was founded in 1989 as the first venture capital firm to focus entirely on the software industry.  Kertzman has more than 30 years of experience as a CEO of public and private software companies.  Most recently he was Chairman and CEO of Liberate Technologies, a provider of platform software for the delivery of digital services by cable television companies.  He was also the founder and CEO of Powersoft, one of the top software IPO’s of the 1990’s and strongest partners of the original BSG.

"I am delighted to join the BSG Alliance team in their quest to enable next generation enterprises, " said Dr. Cash.  "It is clear to me that corporations are challenged to develop new business and leadership processes to thrive in today's always on, global economy.  I am thrilled to be part of a company that is innovating a compelling new on demand business platform to meet those challenges."  - Dr. James I. Cash 

Dr. Cash currently serves as director for a number of prominent organizations, including General Electric (NYSE: GE), Microsoft (NASDAQ: MSFT), Wal-Mart (NYSE: WMT), Chubb (NYSE: CB), The Boston Celtics, and the National Association of Basketball Coaches Foundation. He retired in 2003 as the James E. Robison Professor and Senior Associate Dean of the Harvard Business School, where he first joined the faculty in 1976.