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Great article
 a reply to generation myspace is getting fed up in a conversation thread started hereby Brian Magierski on Feb 15, 2008 - 10:31 AM read 147 times |
Cyd - no I did not see that one, good article. The Beacon thing on Facebook was a pretty high profile flop, and has led to the critique of advertising on social networks. Marketers need to look at the innate value drivers of the platform and go from there. I think Beacon was a (weak) attempt at that, but needed more critical thought to its implementation.
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