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Conv Cyd Berry
Rank_member 		generation myspace is getting fed up
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by Cyd Berry on Feb 15, 2008 - 10:16 AM read 122 times 		 

Brian,

 

Did you catch this in BW.  Pretty interesting.  

 http://www.businessweek.com/magazine/content/08_07/b4071054390809.htm?chan=magazine+channel_top+stories 


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  • Conv Brian Magierski - @donkeyhighway Ugh! I'm done with the posts ... Q4 is brutal for all ... the carnage is being leaked out now ...
    Rank_docent     		Great article
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    by Brian Magierski on Feb 15, 2008 - 10:31 AM read 146 times     		 
    Cyd - no I did not see that one, good article. The Beacon thing on Facebook was a pretty high profile flop, and has led to the critique of advertising on social networks. Marketers need to look at the innate value drivers of the platform and go from there. I think Beacon was a (weak) attempt at that, but needed more critical thought to its implementation.

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