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Conv Neuroeconomics Overview: The Mind of the Market
by Frank Capek Rank_member on Jan 25, 2008 - 06:00 PM read 544 times
Source: http://customerinnovations.wordpress.com/?p=73 		External

If you’re looking for a good introduction to behavioral economics leading up to the emerging field of neuroeconomics, check out Michael Shermer’s The Mind of the Market. The Mind of the Market isan easy to read summary of some of the work of many of the brilliant contributors to this field including: Daniel Kahneman and Amos Tversky’s groundbreaking work in behavioral economics, Leon Festinger’s study of cognitive dissonance, John Nash on the Nash Equilibrium, Read Montague’s work on decision making, Daniel Gilbert’s study of happiness and the problem of affective forecasting, and more…

For a short teaser, read Shermer’s recent essay: Why People Believe Weird Things About Money

If you’re interested in how all this applies to customer experience design check out the following Customer Innovations blog posts:


affective forecasting, behavioral economics, cognitive dissonance, Cognitive Ergonomics, consumer psychology, customer experience, customer innovations, daniel gilbert, evolutionary economics, framing, Frank Capek, john nash, kahneman, michael shermer, miswanting, nash equilibrium, priming, Read Montague, social influence, the mind of the market, tversky, violation of justice
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