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Education Marketing -- Everyone's a "marketeer" by Junko Matthews  on Jan 09, 2008 - 12:43 PM read 1271 times
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Generally marketing ideas are never in shortage -- now having the people to implement, in a traditional corporate environment, is another issue. What I love about E2.0 is that everyone really is a marketeer -- from idea conception to implementation.
So I'm putting it out to the masses -- what's your marketing idea and how can you help implement it or others? Because it's hard for me to throw structure completely out the window -- I've organized my list according to some traditional buckets. But don't feel compeled to adhere to this structure.
The subject line reads "Education" marketing -- which,by the way, is completely self-serving since it is my focus within Agile Talent. That being said -- it would be pretty cool if ideas and actions generated here help promote all of BSG Alliance offerings globally. Just a thought.
Let the collaboration begin!
Lead Generation
1. BSG Public blogs per program. Example: HRLDP blog could discuss challenges HR execs are facing -- how the program has/will address, interesting ideas/thoughts from previous meeting, etc.
2. Optimized website: In process
3. Education newsletter/eAlert: Steve G. and I tried one interation to his TX list -- maybe we should expand the distribution? I've attached drafts of both -- the copy was revised prior to distribution but the format remained.
4. Masie Center's Learning Consortium
5. Tammy's public speaking engagements: Create leave behind, update PPT template, add specific slide in deck
Customer Retention
1. Program HUBs: In process
Cross-sell/Up-sell
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A couple of months ago, Junko
a reply to Education Marketing -- Everyone's a "marketeer"
by Barbara McGill on Jan 09, 2008 - 01:35 PM read 289 timesA couple of months ago, Junko and I had brainstormed about ways to promote the RM PDP program. So here is a list of ideas.
Marketing the RM PDP—an Experiment in Innovation
Take the RM PDP and develop and execute a full marketing program including metrics. Each line item will need dollar cost and metrics for success measurement.
- Get articles published (magazines & online)
- Ads associated with published articles
- Get quoted in articles
- Snapshot management minute type videos on our website
- Downloadable audio MP3 on RM
- Blog about the topic (using established Concours bloggers)
- Identify external bloggers to get track back
- Email campaign to existing database
- Create a landing page for this program on our website
- Speakers in HTML for search purposes
- Validation-- page show history, quotes, previous companies that participated
- Program details
- Video
- MP3
- Article quotes and links
- Get it on home page
- Keyword buys
- Search engine optimization
- Get on BSG Alliance website
- Get Tammy to do HBSP blog
- Web events live or on demand (pre-recorded)
- SAS on Customer Innovation with Tom Davenport
- BetterManagement.com—Junko knows them; Blythe did last week
- Get permission to use testimonials
- Create a quarterly newsletter to RM PDP alumni with links to articles and blogs of interest to them (articles to be on our website)
- Press releases
- Beginning of year—Tips for success in 2008 (landing page, email, quarterly newsletter)
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