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By: itorganization2017
by itorganization2017 on Dec 28, 2007 - 10:38 AM read 152 times Source: http://itorganization2017.wordpress.com/2007/12/27/reflec... |
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You raise an interesting and compelling point - the linkage of IT and Marketing. I could make similar points about the linkage of IT and HR (leveraging talent through the emerging Web 2.0 technologies); linkage of IT and supply chain (increasing supply chain velocity and efficiency); and so on. IT is permeating all facets of the business, requiring new forms of collaboration and partnership between the IT organization and the business it serves - I’ve referred to this in prior posts as “business-IT convergence.” Unfortunately, achieving this is easier said than done! Perhaps we’ll see more real success stories in 2008…
Thanks again, Janet, for your comments and insight!


