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Conv By: itorganization2017
Icon-thread a reply to Reflections on 2007 - En Route to 2017
by itorganization2017 on Dec 28, 2007 - 10:38 AM read 152 times
Source: http://itorganization2017.wordpress.com/2007/12/27/reflec... 		External

You raise an interesting and compelling point - the linkage of IT and Marketing. I could make similar points about the linkage of IT and HR (leveraging talent through the emerging Web 2.0 technologies); linkage of IT and supply chain (increasing supply chain velocity and efficiency); and so on. IT is permeating all facets of the business, requiring new forms of collaboration and partnership between the IT organization and the business it serves - I’ve referred to this in prior posts as “business-IT convergence.” Unfortunately, achieving this is easier said than done! Perhaps we’ll see more real success stories in 2008…
Thanks again, Janet, for your comments and insight!


Demand Maturity, end user computing, Enterprise 2.0, IT Infrastructure, IT Management, IT Maturity, Next Generation Enterprise, Next Generation IT, SOA, Supply Maturity, Vaughan Merlyn
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