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Teleconference - Driving Growth through Integrated Customer Analytics
by Maira on Nov 20, 2007 - 12:46 PM read 402 times |
Dec 07, 2007
Dec 07, 2007
Profitable organic growth is a direct result of your ability to attract, retain, and improve the profitability of customers. The greatest challenge and opportunity facing most organizations is effectively integrating rigorous quantitative analytics with deeper qualitative insight into the personae of the most valuable customers. This integration provides a powerful basis for understanding individual customer needs, anticipating customer behavior, and making effective decisions that drive differentiated customer experiences.
Frank Capek joins Tom Davenport to discuss state-of-the-art approaches and leading examples of leveraging business analytics to drive profitable growth.For more information, please visit the BSG Concours event calendar.
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