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Facebook and Building Relationships
by Katie Carty Tierney on Nov 19, 2007 - 10:23 PM read 2469 times Source: http://txaggie94.wordpress.com/2007/11/20/facebook-and-bu... |
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I’ve been on Facebook for a while now. I actually got an account on Facebook a couple of years ago, using my Texas A&M University alumnus email address, in order to check up on potential new members for my sorority (yes, yes, I was a sorority girl... we’ve been through this…). Since then, I have found Facebook to be a useful business tool, allowing me to keep in touch with my very geographically diverse team, and allowing me to troll for potential passive candidates.
The Harvard Business Review on-line recently posted an article by Charlene Li that extols the virtues of a corporate presence on Facebook. The article points out that companies like Ernst & Young are having phenomenal success with their recruiting and networking by effectively utilizing Facebook’s tools. As Ms. Li properly points out:
Businesses dont strike deals with each other people do.
Social networks are valuable assets in striking deals. In short, the more people to whom you connect, the more people with whom you can develop profitable business relationships. And social networks provide a very efficient way to quickly build and expand your network of personal and business connections.
What I am still grappling with, however, is how BSG Alliance, as a whole, can better utilize Facebook in our recruiting and business development efforts. I have a long-held fantasy of a viral Facebook application, but my development skills are rusty, and I don’t know where to begin. Plus, I need that “great idea” to make it worth my effort. I see a lot of potential in social networking, but I need to figure out how to harness its power in a way that makes business sense for BSG Alliance.
Any thoughts you’re willing to share?
Hat tip - Brian Magierski for the link to Li’s article.
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By: allcountyjobs
a reply to Facebook and Building Relationships
by allcountyjobs on Nov 20, 2007 - 07:59 AM read 130 times
Source: http://txaggie94.wordpress.com/2007/11/20/facebook-and-bu...
Kate, good questions. I would;
1. post jobs in the marketplace of your local regional network (its free)
2. create an alumni group for your current employer
3. runs some ads targeting specific colleges/workplaces
4. participate in targeted groups of people whom you’d like to hire
Good luck!
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By: txaggie94
a reply to Facebook and Building Relationships
by txaggie94 on Nov 20, 2007 - 09:23 PM read 145 times
Source: http://txaggie94.wordpress.com/2007/11/20/facebook-and-bu...
Thanks for the tips! I’ll be trying them out!
Happy Thanksgiving!
-Katie -
By: txaggie94
a reply to Facebook and Building Relationships
by txaggie94 on Jan 02, 2008 - 09:52 PM read 130 times
Source: http://txaggie94.wordpress.com/2007/11/20/facebook-and-bu...
Thanks for the idea, Katie! I am looking into that, actually, but I appreciate the advice from someone who knows how it works!
-Katie
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By: Katie
a reply to Facebook and Building Relationships
by Katie Carty Tierney on Jan 02, 2008 - 09:14 PM read 124 times
Source: http://txaggie94.wordpress.com/2007/11/20/facebook-and-bu...
Hi Katie… great name btw!
I just found this post and have not seen your whole profile to see if you list where you work etc. I don’t know if you company has the resources (budget) to do a pay per click ad campaign for jobs etc. DEpending on the type of majors or positions you are recruiting for you can set up an ad for your company that will display on certain profiles that contain the jobs/careers/majors you are looking to hire. You only pay for whoever clicks and is directed to your website.
I’m a former 5 year Microsoft recruiter, now back working a contract position for them in the Search/Ad platform group. The technical positions I’m hiring for are ones that develop, program and test these “ads”.
Sorry if this is something you already know and have considered.
Take care,
Katie
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