|
|
Facebook brings me so much joy
by Brittain on Nov 05, 2007 - 11:45 AM read 313 times |
Another Facebook classic. In the pic below, check out the "Facebook Flyer" posted by the Wikinomics group.
Classic:
-
Good one, Scott
a reply to Facebook brings me so much joy
by Susan Scrupski on Nov 05, 2007 - 04:36 PM read 81 timesFacebook definitely has its detractors within the business population; but ironically, all the hub-bub over OpenSocial is about advertising and targeted marketing. This ad targeted you, in other words. I see a different flyer on Neil Young, for instance. There is an interesting discussion going on this afternoon at Defrag by Esther Dyson who is positing that we should have better personal disclosure statements. There are freaky issues involved around privacy, transparency, and the new connectedness that are starting to really weird people out.
Check out Esther's blog post on this.
(Click image to enlarge) -
Believe me I know
a reply to Good one, Scott
in a conversation thread started here
by Brittain on Nov 05, 2007 - 05:23 PM read 90 timesThe most compelling thing is the idea that "this ad targeted me" (which is a statement of fact that I'll readily agree to). The reason it's so compelling is I've done almost nothing (joined a handful of groups connected with employers) as a Facebook member and yet the default behavior has a sexual/drunk-college-kid slant.
-
You are a target consumer, a profile, a demographic lovely
a reply to Believe me I know
in a conversation thread started here
by Susan Scrupski on Nov 05, 2007 - 05:43 PM read 89 timesWhen you filled out your Facebook profile, what information you willingly gave Facebook AND what information they inferred about you based on your habits has number crunched you into the specimans you see telegraphed before you-- male, most likely single, age 24-35. (I'm making this up, of course.)
As Esther says:
Here's what we know about you:
You have visited these sites.
You entered these search terms.[Of course, these will be very long lists.]
[So, marketing categories are more interesting and quicker to read.]
Here's what we have concluded about you:
Income range
Propensity to purchase cosmetics online
Favored movie categories
Frequently visited cities
Middle-aged white female, urban
Et ceteraIt's a legitimate issue for all of us who love the web. The beast in the machine is the ad revenue and ads are driven by refined algorithms of voluntary information we disclose unwittingly, search and some might argue, seizure, of private information.
-
I've found these Facebook Flye
a reply to You are a target consumer, a profile, a demographic lovely
in a conversation thread started here
by Brian Magierski on Nov 07, 2007 - 06:16 PM read 80 timesI've found these Facebook Flyer ads to be pretty random to start, and mostly just network based. I joined my Harvard alumni network, and got a bunch of racy Harvard college flyers with lots of cleavage. I haven't paid much attention lately, but they may be getting a little better and more accurate.
That said, I really think the referral capability they're now talking about is more relvant for these social network ecosystems, than ads. That is, providing the users an ability to refer products and services they love in a manner that drives adoption would be more compelling than dropping an ad.
-
Crowd wisdom works both ways
a reply to I've found these Facebook Flye
in a conversation thread started here
by Susan Scrupski on Nov 07, 2007 - 09:21 PM read 78 timesYou too, my dear friend, are in that yummy demographic target. Believe it or not, guys that go to Harvard like cleavage too-- I can validate that with primary research. :-)
There is a lot of blogger angst over the new Facebook social ads in my peer group. But for me, if it's handled intelligently, I would not mind it. NO, i do not want to add Coke as a friend. But I wouldn't mind knowing about a new mac something-or-other that you found useful... or that great little restaurant on the corner of 12th and Lamar. Or, Anne's recommendation on a cocoa-latte machine for my daughter, or the hotel Dennis stayed in in Paris, etc. Yes. Why not? We do it anyway. Advertisers just want to get in on the conversation too.
-
-
-
-
Featured
Author Profile
Subscribe
Feed for nGenera Community:
Public
Secure
Why subscribe? What is RSS?