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By: Simon Carswell
 a reply to The Secret to Successful 2.0 Evangelism is found in Social Intelligenceby Simon Carswell on Sep 29, 2008 - 07:37 AM read 149 times Source: http://itsinsider.com/?p=393#comment-405 |
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The level of openness and honesty you’ve just displayed in that post, Susan, illustrates the gap between ‘Enterprise 2.0 culture’ and ‘corporate culture’ (generalising, I know). Personally I think trying to sell the idea of some sort of collegiate nirvana to hard-nosed executives is a waste of time. It’s essential to address specific problems. For example, I attended a presentation at Headshift (www.headshift.com) the other day where the focus was on helping KM people in law firms provide ‘current awareness’ information more effectively. I liked the narrow focus.
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